THE most widely used Hospitality marketing book this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and.
Marketing for Hospitality & Tourism (5th Edition) ebook pdf epub mobi
Marketing for Hospitality & Tourism (5th Edition) pdf
Marketing for Hospitality & Tourism (5th Edition) ebook
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