This book will guide you through the steps necessary to build a brand from the ground up:
Step 1 (Chapter 1): Create a brand platform
Step 2 (Chapter 2): Devise a brand name
Step 3 (Chapter 3): Design your brand's identity
Step 4 (Chapter 4): Craft your brand atmosphere touch points
Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would.
How to Launch a Brand - Special Workbook Edition (2nd Edition): Your Step-By-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity read online free book
How to Launch a Brand - Special Workbook Edition (2nd Edition): Your Step-By-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity by Fabian Geyrhalter ebook pdf epub mobi
Fabian Geyrhalter How to Launch a Brand - Special Workbook Edition (2nd Edition): Your Step-By-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity free
How to Launch a Brand - Special Workbook Edition (2nd Edition): Your Step-By-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity pdf download
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